Radio was first discovered during the 1890s. And since then, it has been improved by various scientists and companies. Even though technology has developed and advanced over the years, radio remains the primary and most reliable source of mass communication.
In this article, we will discuss radio’s top ten advantages. Let’s check them out:
10 Advantages of Radio
1. Radio as a Mass Media
Since radio is the easiest way to pass on any information or news, it reaches a larger pool of listeners. Any information or program broadcasted on the radio can get many people quickly. Therefore, this is the main reason radio is still considered one of the most critical mass communication channels.
2. A Platform for Advertisements
Since hearing is more acute than seeing, the radio is a great advertising platform. It is widely used to advertise commercial buildings, eatables, cosmetics, and much more so that it reaches a large number of listeners.
3. Easily Accessible
Every phone and gadget these days has an in-built radio in them, and not to forget, radio devices are pretty affordable too, making them easily accessible to the general public. Radios can be accessed easily through your smartphones, laptops, car infotainment systems, and smart speakers.
4. Radio as a News Portal
The first radio broadcasting in the world was done in 1906. Radio broadcasting’s primary motive was to pass on the breaking news to the masses, and since then, radio has been actively used for news broadcasting. From breaking news, weather forecasts, metrological information, and entertainment news to government announcements, radio is of excellent use source of information.
Although radio was primarily used for news broadcasting, it was soon used for entertainment. From story-telling to interactive shows, celebrity-based programs, musical shows, trivia shows, and whatnot, listeners enjoy a variety of shows meant for radio.
6. Anywhere to Everywhere
Since radio devices are not heavy and portable, listeners can access radio from anywhere to everywhere. People use the radio while working, while driving, during their leisure time, and at any other time, it is convenient for them.
7. Regional Touch
Radio is a flourishing mass communication channel that has reached every corner of the world through satellites. Every country has a wide range of radio stations catering to several regions. Therefore, radio helps in reaching out to a large number of listeners.
8. Cost Effective
Radio is comparatively a budget-friendly source of mass media. It doesn’t require any extra charges for installation or regular servicing until it stops working due to the course of time. Since we have in-built radio in most of our devices, we are not required to shell out extra money on radio devices.
Earlier, radio was not considered a two-way communication medium. But due to technological developments, listeners can now interact and connect with Radio Jockeys and presenters through phone calls, text messages, and social media. This interactivity makes the listeners feel close to their preferred radio channels, jockeys, and show presenters.
10. Increased Employment and a New Career Choice
As radio has become a more relevant, prominent, and reliable medium of mass communication, more and more people wish to enter the broadcasting industry. And since every country and every region has private radio channels, it directly means increased employment. Many colleges across the world have specialized courses intended for the same industry.
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