Apple has taken a new step in the fitness realm by entering into a partnership with Anytime Fitness, a prominent gym chain with thousands of locations globally. This partnership, launching on December 1, will see Apple’s Fitness+ service being offered to Anytime Fitness members, marking an innovative blend of digital and physical fitness platforms.
What Members Can Expect
- Anytime Fitness members in the US and Canada will have access to Apple Fitness+ at no additional charge.
- Existing Apple Fitness+ subscribers can enjoy a month of Anytime Fitness Club access for free with a 13-month membership commitment.
- Newcomers on an Anytime Fitness free trial can avail of three months of Apple Fitness+ access without any costs.
- Integration of Fitness+ content within the Anytime Fitness app, empowering coaches to recommend personalized Apple Fitness+ workouts to their clients.
- Anytime Fitness plans generally cost around $45 per month, but with this partnership, members also get the benefit of Apple Fitness+, typically priced at $9.99 monthly, for free.
A significant aspect of this collaboration involves the integration of Fitness+ within the Anytime Fitness iOS application. This means members can expect an integrated experience where their fitness coaches can directly recommend specific Fitness+ content. The app will serve as a comprehensive platform for training, nutrition, recovery, and now, exclusive Apple Fitness+ workouts.
Remarks from the Leadership
Jay Blahnik, Apple’s VP of fitness technologies, expressed his enthusiasm for the collaboration. He remarked, “Since the beginning of Apple Fitness+, we always imagined users would enjoy it anytime, anywhere whether at home or the gym. This partnership brings together the best of digital and physical fitness.” He also emphasized that Apple Fitness+ is tailored for everyone, regardless of where they stand on their fitness journey. Stacy Anderson, president of Anytime Fitness, added, “Every one of our members gets a personalized plan, and we’re thrilled to integrate the power of Apple Fitness+ content with the Anytime Fitness App. We are eager to welcome Apple Fitness+ users and offer them individualized plans for training, nutrition, and recovery.”
A Glimpse into Apple Fitness+
Apple Fitness+ is a digital fitness platform that offers users access to thousands of workouts and meditations. With 12 different workout types, including HIIT, cycling, and yoga, it aims to cater to a diverse range of fitness enthusiasts. The service’s integration with Apple Watch provides users with real-time metrics directly on their screens, further enhancing the workout experience.
About Anytime Fitness
Founded in 2002 by Chuck Runyon, Dave Mortensen, and Jeff Klinger, Anytime Fitness operates 139 locations in Minnesota alone. The gym chain is renowned for providing 24/7 access to its facilities and emphasizing personalized fitness regimens complemented by real trainers.
How to Access the Offer
Members need to note that the free Fitness+ subscription will be provided in three-month increments. To continue enjoying the complimentary service, members must reactivate the offer every three months. Failure to do so will lead to a monthly charge of $9.99 using the card linked to their Apple ID. Apple One Premier subscribers can avail of the free month of Anytime Fitness, but won’t receive any financial perks.
Expanding the Horizon of Fitness
The collaboration between Apple and Anytime Fitness is more than just a commercial venture; it represents a paradigm shift in the approach to fitness. In a world where the boundaries between the digital and physical are constantly blurring, this partnership stands as a testament to the harmonious integration of technology and physical well-being.
Benefits to the End User
For the regular gym-goer or the fitness enthusiast, this partnership offers a plethora of benefits:
- Seamless Integration: The integration allows users to transition smoothly between in-gym workouts and home workouts, ensuring that their fitness regimen remains uninterrupted.
- Diverse Content: With access to both Apple Fitness+ content and Anytime Fitness resources, users have a wide variety of workouts to choose from, catering to different fitness levels and preferences.
- Expert Guidance: The collaboration ensures that users have the best of both worlds – state-of-the-art digital content from Apple and hands-on expert guidance from Anytime Fitness coaches.
- Cost-Effective: The financial benefits are undeniable. With the combined value of both services available at no extra charge, members are getting more bang for their buck.
This partnership signifies a significant shift in how tech giants and physical businesses can collaborate for mutual benefits. By merging the digital and physical realms of fitness, both Apple and Anytime Fitness aim to provide an unparalleled fitness experience for their users and members. For more detailed information on this new partnership, check out the official announcement here.