According to recent reports, Apple is set to launch new iPad Pro models in 2024 that will feature OLED displays, marking a significant shift in its tablet lineup. The OLED iPad Pro will come in two sizes – 11 inches and 12.9 inches. This advancement has been expected, following a myriad of rumors hinting at a higher-quality display integration in Apple’s tablet range. Sources such as Bloomberg and Omdia, a renowned research firm, have validated this claim.
Here are some key takeaways:
- The panels for these OLED iPad Pros will be provided by two leading display manufacturers: LG Display and Samsung Display.
- LG Display is anticipated to supply around six million units across both sizes, while Samsung is slated to furnish about four million units, particularly for the 11-inch iPad Pro.
- Apple has placed orders for an estimated 10 million OLED iPad panels for 2024.
Future of OLED in Apple’s Tablets
While the iPad Pro is getting the OLED treatment in 2024, the iPad Air and iPad mini might have to wait a bit longer. Here are the details:
- According to Omdia, Apple is actively considering the incorporation of OLED displays for the iPad mini and iPad Air.
- The potential shift to OLED for these two mid-range tablets is expected to be part of Apple’s broader OLED strategy starting in 2026.
- Apple’s decision will likely depend on the market reception of the OLED iPad Pro models launching in 2024.
- There are ongoing discussions regarding expanding Apple’s OLED iPad panel supplier list.
Performance Upgrades for iPad Air and iPad Mini
Before the OLED iPad Pro debut, 9to5Mac revealed that Apple has imminent plans to release new versions of the iPad Air and iPad mini. These updates, however, are predicted to maintain their current LCD displays. Instead, the focus would be mainly on performance enhancements.
More iPad Changes on the Horizon
Omdia’s forecast goes beyond just the display technology. The insights hint at other potential modifications in the iPad lineup:
- The upcoming iPad Pro will be the first considerable revamp of the product since 2018. Apart from the OLED screens, it’s expected to feature an M3 chip and compatibility with a wholly redesigned Magic Keyboard accessory.
- After the launch of the 11th-generation iPad, Apple may shift from the current 10.2-inch iPads to 10.9-inch versions, suggesting a possible discontinuation of the ninth-generation model.
Market Dynamics and Apple’s Strategy
Amidst these product developments, Apple’s iPad panel purchasing volume has observed some fluctuations:
- There’s an estimated 36% year-on-year decrease in Apple’s iPad panel purchasing in 2023, plummeting to 45.4 million units. This would be the lowest annual shipment since 2020.
- The decline in demand for current iPad Pro models in 2023 is anticipated to be significant. This drop is attributed to the challenges of selling high-end, pricier hardware during global economic recessions.
Impact on Consumers and Market Competitiveness
For many tech enthusiasts and consumers, the transition to OLED displays in iPads represents a significant advancement in screen technology. OLED offers higher contrast ratios, better color accuracy, and more flexibility in terms of design compared to traditional LCD screens. This means users can expect richer visuals, deeper blacks, and potentially more innovative designs in the coming iPad iterations.
Furthermore, Apple’s move could be a game-changer in the tablet market landscape. The integration of OLED technology sets a new benchmark for competitors. Brands that are still relying on older display technologies might now feel the push to innovate or risk lagging behind in terms of visual display quality.
Challenges and Considerations
However, the shift to OLED is not without its challenges. OLED displays, for all their advantages, are often more expensive to produce than their LCD counterparts. This might have implications for the final pricing of the new iPads, possibly positioning them at a higher price point.
Moreover, OLED screens are known to have certain issues, such as burn-in, where static images might ‘burn’ into the screen if displayed for too long. Apple would need to address such concerns and ensure that their OLED implementation is top-tier, minimizing potential downsides.
Apple’s shift to OLED technology for its iPad lineup marks a notable transition in the tech giant’s strategy. While the iPad Pro takes the lead, the inclusion of OLED screens in other iPads remains contingent on market feedback and Apple’s broader OLED implementation timeline. As always, Apple remains at the forefront of technological innovation, ensuring that its users continue to receive top-notch products and unparalleled experiences.