If you are looking to hire a marketing agency for your health and wellness business, you will come across thousands of companies on the market. And choosing the wrong company will not only drain your marketing money but may end up damaging your brand.
So, how do you ensure you choose the right one? Well, this article has the answers. In this guide, we discuss five tips that will help you to choose the right marketing company for your health and wellness business.
Consider Industry Experience
One of the most important things to look out for when it comes to hiring a marketing agency is industry experience. To this end, you should only hire a company that has marketing experience in the health and wellness industry.
A marketing agency that’s experienced and specialized in the health industry will know the type of approach to use, the language to apply, the messaging to use and the branding strategies to deploy. And, the success rate will be higher when you hire a specialized company with industry experience, compared with a generic one.
Review their Portfolio
Hiring a marketing agency doesn’t come cheap. Every month, you can expect to be spending thousands of dollars. And the more services you are getting from that agency, the more you will spend.
So, if you are going to invest thousands of dollars in a marketing agency, you want to be sure that you will get a return on your investment. And one of the easiest ways of determining that is by checking the company’s portfolio.
Reviewing the company’s portfolio will give you an idea of the clients they have worked with, their style, how they design their campaigns, as well as how they approach marketing in general. From there, you will be able to see whether that company is capable of delivering the expected results.
Check for Credibility
Before hiring a marketing firm, you also need to ensure you are dealing with a credible company. You don’t want to end up with a scrupulous company, which will end up wasting your money and ruining your brand’s reputation.
One of the easiest ways of determining a company’s credibility is to read the reviews and testimonials. For the reviews and testimonials, don’t solely rely on those posted on the company’s website, as those may be manipulated. Therefore, make sure you also check for reviews and testimonials posted on third-party sites like Yelp.
If the majority of the testimonials and reviews are negative, it’s highly likely your experience dealing with such a company will not be a good one. And it’s best to avoid such companies.
You should also go a step further and ask for client references. This list should include both good references as well as references for a client where the campaign didn’t go as expected.
All marketing agencies have had a campaign that didn’t go according to plan. And, it’s important to know how the agency dealt with such issues. If possible, you should call the references and you will get all the information you are looking for, directly from the horse’s mouth.
Examine their Profiles
The most popular agencies practice what they preach. To this end, you should take the time to examine their online profiles.
Their social media pages should be regularly updated, with relevant, valuable and helpful posts. If this is the case, then it’s a clear indication that the company is already practicing what it’s preaching. On the other hand, if the social media pages haven’t been updated in months, then it’s highly likely that such a company will disappoint you.
Also, you should go a step further and check the company’s website. Does the company have a well-designed and easy-to-navigate website? Is the website appearing high on the search engine results page for relevant searches? If the answer to these questions is yes, then that company is practicing what it’s preaching.
Consider the Customer Service
Another key consideration when hiring a marketing agency is the level of customer service. You should only work with a marketing agency that offers great customer service.
To determine the level of customer service, you can simply contact the different companies on your list to see how long they take to respond. If the response is prompt, then those should make the final list.
On the other hand, if a particular company takes forever to respond to an inquiry, there’s a high chance your experience with them will be an unpleasant one. And, you should remove those from your list.
We know that finding the best marketing agency for your health and wellness business can be a challenging task. But, by applying the tips we’ve shared here, you should be able to find the perfect one for your needs.