KPI or Key Performance Indicators are the objective metrics that help in determining the success or failure of a campaign. It makes you understand the crucial aspects of your campaign and helps you make important decisions in your business.
When it comes to SEO, there are some critical KPIs that help you understand whether your marketing efforts are worth it or not.
Here are the top KPIs in SEO that you should be tracking.
1. Organic Sessions
This is the metric that shows you the visits to your website from search engines such as Google and Bing. Organic traffic boost is the most important KPI as it aligns with the core objective of SEO campaigns, which is to bring more visitors to your website. You can use tools such as Google Analytics to track the organic traffic to your website.
2. Keyword Ranking Boosts
Another major metric that needs to be measured is the number of keywords your website is ranking for and what are the keywords that your website is ranking for. This is an important factor because clients correlated keyword rankings with SEO success.
3. Bounce Rate
One of the most crucial ranking factors as stated by Google, Bounce rates, should be a high priority metric for marketers and website owners.
A high bounce rate means that your website doesn’t show the most relevant results and users are navigating back to the search engine results to go to other websites.
A low bounce rate, on the other hand, means that your website or web page is relevant to the query and satisfies the objective. This gives the signal to Google that your website should be ranked higher in search engines.
This metric is more action-based. When you get a lead for your website, you hopefully want to convert it into a sale. This KPI is crucial because it is related to the main business objective, which is to grow the customer base and increase sales.
5. Pages per session
This is a metric that is used to measure the average number of pages a user visits in a session. It also takes into account the number of repeated views of a single page.
6. Average session duration
Session duration is the average length a visitor spends on your website. It indicates the quality of your content and the likeliness of users to remain on your website and go deeper into it.
7. Page load time
Page load time is one of the most prominent factors in the list of metrics. If your website takes more time to load, users are more likely to bounce back to the results page. The ideal page load time depends on the complexity of the content and the willingness of the user to wait.
8. Top exit pages
Exit page is the last page the users visit before ending a session, closing a browser, or visiting a new website. This is a crucial factor that helps determine the success or failure of your SEO campaign.