SEO or Search Engine Optimization is one of the most crucial parts of Digital Marketing.
For those who are new to the concept of digital marketing, it is the practice of promoting brands and businesses through various online mediums.
SEO is the part where you promote the brand or business on Search Engines though organic medium.
Can you practice digital marketing without SEO?
As mentioned, SEO is one important aspect of digital marketing. However, it is not the only factor in digital marketing. There are several other things that make digital marketing successful.
SEO is important when you are promoting a brand or business on search engines. Alternatively, you can run ads to bring your brand to the top of search engines.
However, ads are not as effective as search engine rankings. Organic traffic is the best source of traffic for your website. When users find you through search engines like Google, they are likely to interact with you in order to find solutions to the problem they are facing. Instead of paying for running ads, it is wise to optimize your website for search engines and get in front of people who are already searching for you.
What is the core difference between digital marketing and SEO?
A lot of people confuse SEO with Digital Marketing. The difference between SEO and digital marketing is that Digital Marketing is a wide concept and SEO is one of the pillar concepts or parts of Digital Marketing. To understand this in a better way, you have to understand the parts of SEO and how it works in digital marketing.
What are the parts of SEO?
There are basically two parts of SEO – On-page SEO and Off-page SEO.
On-page SEO is all about optimizing the website or blog from within. It involves various factors such as internal linking, keyword optimization, using H tags at the right places and various other technical factors.
Off-page SEO involves factors such as link building, social media promotion and several other factors.
How does SEO work in Digital Marketing?
The intent of SEO in Digital Marketing is to boost the traffic and conversion rate on your website which leads to high business growth and high revenue.
When it comes to On-Page SEO, you can make the following changes to see results:
1. Content creation
2. Using exact keywords
3. Page speed optimization
When it comes to Off-Page SEO, you can make these changes to see some results
1. Link building
2. Social media marketing
3. Email marketing
Can you rank a website without SEO?
A few years ago, it might have been possible to rank websites without SEO. But, now it is not possible. To rank websites, you have to work on the SEO part and make the needed changes to optimize your website for search engines.