Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market. There are several reasons for a company to go for rebranding. One prominent factor is to connect with customers.
Rebranding happens when a company changes its logo, slogan, vision, mission, values, name, target audience, or market to build a new brand identity in the minds of leads, customers, competitors, and partners. It helps brands attract new audiences, stay relevant, stand out among competitors, and improve brand awareness.
HOW TO ANNOUNCE REBRANDING ON SOCIAL MEDIA?
1. BE CLEAR ABOUT YOUR MESSAGE
When rebranding your business, it’s important to realize that this is where the similarities end. No smart business owner should dive into the world of social media without a clear idea of what message they want to promote and what they expect to accomplish. Businesses should constantly be taking the temperature of their profiles and determining what content their audience loves.
With a major launch like this, there’s a good chance you created some new content to accompany your new brand identity, if that’s the case, make sure to promote it to your followers. Whether it’s a new blog post or a video introducing the new brand, the point is that your users will have something to help them make sense of this change.
Some effective ways to do so are:
• Write out your visual brand guide to include fonts, their uses and colours. Define brand elements like typography and colour and outline their uses on a visual style guide.
• Create graphic templates for the same type of announcement (eg. new product announcement has a similar font, colour and design)
• Create photos and videos that keep your brand’s aesthetic and colour choices in mind. The posts should flow seamlessly into each other.
3. BE OPEN TO QUESTIONS
No matter how smooth your rollout is, people are likely to have questions. The last thing you want is for your social media community to feel worried or confused about this major shift in branding, so take the time to anticipate their needs. Having someone to provide speedy answers to a user base that has experienced a massive shift can help avoid confusion and frustration down the line.
4. KEEP MONITORING THE PROGRESS
The final step in the rebranding process is to listen and continue interacting with your fans on social media. Some might be reluctant to change, while some others might accept the new rebrand. It’s best to get feedback from your followers about it.
This way, you can assess if the rebranding was a good idea or not. Make sure to publish content that is relevant to your target audience as well. That’s how you can get more followers or fans to engage with you further.
This may also help: Why companies use social media