How Much do Video Ads Pay on Apps?

The general trend of the last several years has been that people spend most of their mobile time on apps and not on any web browser. Thus, mobile advertisers and publishers have started to emphasize on running ad campaigns in mobile apps to find new users and maximize their revenue, respectively.

Quantifying revenues from video ads on your app?

Video ads are a new genre of ad gaining huge popularity amongst users and advertises.

Monetization platform Unity Ads found that 62% of mobile gamers regularly view rewarded video ads in exchange for a quality gaming experience and 71% find this advertising preferable to other methods.

Factors on which ad revenues depend

But the answer to how much do video ads pay on apps is very subjective. It depends on numerous factors.

Mobile ad rates vary per industry, ad delivery channel, geolocation, mobile operating system, and more.

There are however two factors on which the amount of money made by apps per ads generally depend:

Genre of the Ad
Type of Ad unit

In the case of rewarded video ads, the average revenue per impression in the US is $0.02 and for interstitials, the average revenue per completion is $0.06.

To give you an idea of how much do video ads pay on apps, here is a list of some of the rewarded video ads. Remember, one of the core metrics of digital advertising is eCPM meaning effective cost-per-thousand which in simpler terms is the ad revenue generated per 1,000 ad impressions.

Platform	Country	eCPMs/Revenues
Admob	UK	$10 for Android and $17 for iOS
Facebook	US	$12 on Android and $16 on iOS
Tapjoy	US	$13 on Android and $12 on iOS
Unity Ads	US	$9 on Android and $8 on iOS
Local Advertisers	India	Android is around $1, iOS is in the range of $5
Adcolony	UK	$3-$5 for both formats
Applovin	US	Around $12 to $15, both formats
Vungle	US	Around $5 for both formats

Source: Blognife, Businessofapps

Similarly here is a list of some of the interstitial video ads and their revenues.

Platform	Country	eCPMs/Revenues
Admob	US	$11 iOS, $6 on Android
Smaato	UK	Up to $10 on iOS, up to $7 Android
Exoclick	US	Up to $2
InMobi	UK	$2.5: Androids. For iOS: $2.5 to $7.5
Startapp	US	$3-$10 – US only rate

Source: AdtoApp, Businessofapps

How to measure revenues from Video Ads On Your App?

App developers have to rely on several app metrics to measure their ad revenue, like:

ARPDAU
ARPU
ARPPU

How to increase Revenue?

To increase in-app ad revenue, app developers must put together a highly efficient ad monetization strategy. It is also advisable to not bombard apps with a lot of ads, as it can become a potential cause behind the uninstallation of apps by users. The simple key to keep boosting ad revenue is building high-performing ad units, like rewarded video ads and playable ads, at high-converting points in the app flow. Read here in detail.

Top 10 Mobile Advertising Companies

Adikteev – Data driven app marketing platform
App Annie – Unlock advertising, monetization and acquisition ROI with Ascend
RichAds – No. 1 Mobile Ad network for Scaling Ad Campaigns
Zoomd – Know More, Do More
Kevel – Build a custom ad server in just weeks
HUAWEI Ads – Mobile Marketing Platform tailored for HUAWEI devices
BidMind by Fiksu – Reach your ideal audience from the comfort of their living room with our programmatic media buying platform
Adjust – Mobile Measurement Partner
Jampp – Unlock new growth
InMobi- Driving Real Connections

Huge Potential

It is important to understand the tremendous potential of ad revenues through apps, which will only grow manifold in the future. In 2020 mobile users globally spent 3 hours 40 minutes daily in-app, an increase of 20%.
According to the research reports, there has been a download of 33.6 billion apps in the year 2020. And with this comes the great potential of generating high revenues via in-app advertising.
As per the data on Google Developers, the revenue and users of Google AdMob, one of the top application to deploy ads and generate revenue,