Technology

How Much Do Games Make From Ads

How Much Do Games Make From Ads

Are you wondering how much do games make from ads? Continue reading this article.

What is an Ad Revenue?

The money that games generate from advertising in their apps is called ad revenue. You can calculate ad revenue by multiplying the impressions on ads by eCPM. Ad Revenue equals impressions into eCPM.

How Does This Revenue Work?

Developers depend on many app metrics to determine their ad revenue such as ARPU, ARPDAU, and ARPPU. Along with these indicators, mobile game makers also use tools to differentiate between rewarded video revenue and mobile video revenue.
If game developers wish to increase their ad revenue then they must create a strong ad monetization plan. They can boost their ad revenue by placing ad units that provide a high performance like playable ads and rewarded video ads at points that will lead to high conversion during mobile gameplay.

Mobile Games revenue

What is mobile games’ ad revenue? The money generated by games from advertisements such as offer walls, rewarded ads, playable ads, and interstitial is called ad revenue for games. This does not include in-app purchases. Developers determine their ad revenue by multiplying the number of impressions generated by an ad with the eCPM.

Source: Pexel

How Much Do Games Make From Ads?

Mobile gaming advertising revenue is said to have been very successful. Mobile games are expected to generate $39.8 billion as advertisement revenue this year.

How Much Do Games Earn per Ad?

The game’s genre and ad unit determine the amount of profit a game would make with every ad. The average ad revenue for rewarded ads for every impression in the United States is $0.02. For interstitial, games generate an average revenue of $0.16 for every completion, and for offer wall, they generate $2.50. Casual games and hyper-casual games often generate the least ad revenue and action games and casino games often earn the most rewarded video advertisement revenue.

How Much Do Games Earn?

In the App Store, the top 200 games usually earn almost $80,000 every day. However, that is just for the most popular games and if you consider the top 800 games, then their average revenue is around $3000.

What Do Games Earn Per Ad?

When considering in-game advertising, Every ad impression on an average earns $0.10 for banners, $1 to $3 for interstitial ads and long video ads often make $5 to $10.

What Do Free Games Earn?

Almost 70 percent of games have some sort of advertising that earns them money per click, per display, or per install. For example, a certain Bird app used this same ad revenue model and generated over $50,000 every day for weeks while it was one of the most popular games in the App Store.

How Much Do Games Earn For Every Download?

Games earn on an average, between $0.60 to $1.20 for every download.

How Much Do Android Games Earn?

Android has a huge market share when it comes to mobile gaming. They have over 70% of the market whereas iOS only has 20 percent but iOS games make over two-thirds of game revenue. However, Android games are expected to generate around $40 billion this year.

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